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It’s time to style like a pro with the new ‘Bella’ Blowdry Brush. Recreating that professional blowdry look just got easier!


The large oval barrel creates volume at the root and sleekness along the hair shaft while the mix of long and shorter bristles detangle, smooth and minimize breakage.


  • Everyone craves that feeling of walking out the salon door with a fresh blow dry... But you know the struggle of trying to recreate this magical moment at home... until now!

    The Alfa Italia ‘Bella’ Blowdry Brush combines a round brush and hair dryer for a voluminous blowout with twice the shine.

    Adjustable heat settings provide a customised blowout that works for every hair type.

    Key Features & Benefits:

    • 3 adjustable heat/speed settings create volume and smoothness on every type of hair.
    • Tourmaline coated barrel generates negative ions and far-infrared heat to smooth hair and minimize frizz.
    • Oval barrel is designed to deliver extra root lift and increase overall volume.
    • Long nylon balltip bristles detangle and smooth.
    • Short bristles increase bounce, shine and polish.
    • 3m swivel cord won’t tangle or trip you up.
    • Ultra-lightweight design, weighing just 388g
    • EU/UK: 50Hz/1200W/220-240V
    • 1200 Watts delivers all the power you need with maximum efficiency.

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